http://www.youtube.com/watch?v=R-5deds-ByU
In this commerical, Lebron James' message is that his athletic talents go beyond the sport of basketball but also football. The commerical tries to make us laugh with the humor of Lebron being the new superstar in football using his basketball skills to dominate the NFL. He makes it dramatic, such as Michael Jordan did when he decided to switch to baseball, with a media conference.
State Farm Insurance uses their new football melody to depict that Sunday is the best day of the week and using Lebron as an icon, making Sunday a day to watch a superstar shine and take his team to a championship. Once Lebron snaps out of his dream, he lets us know that wherever he goes, even on the best day of the week, that State Farm will always be there with him. This meaning that whenever you need help or guidance that State Farm is the one to rely on. Having Lebron be a celebrity figure indorsing their company tells people that Lebron can do anything he dreams with State Farm and so can you.
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